About Us

Vision and Mission

Stag Motorcycles is a small family business encompassing a lifetime of competing, enjoyment and total appreciation of off-road and on-road motorcycles.

 Our ambition is to bring to market affordable, practical, good quality machines that also have the fun factor as well as being kind to our environment and sympathetic to our surroundings. 

 Our mission is to provide an unparalleled customer service where we share our passion and knowledge of our products to ensure people of all ages and abilities from the first time novice rider to a seasoned petrol head are totally satisfied with our products and customer care and would chose us to be a trusted partner for their biking needs.



From the early days of Junior dirt track racing in Zimbabwe in 1981 Steve has had a passion for 2 wheels and the thrill of off-road riding. Since moving to the UK in 2001 with his family Steve followed trends and developments within the sport and the bikes and in 2016 he was presented with an opportunity to fulfil his dream and Stag Motorcycles was born in early 2017 when the Stag Rocky was launched onto the UK Market. Later that year Stag began talks with Sur-Ron in China about their exciting new product the Light Bee or in those days it was branded the Firefly.